Welcome to my website and opening blog. After years of scribbling in notebooks and squirrelling away lightbulb ideas for future stories, I am now focusing on getting all that creative energy out of my head and onto a webpage. It’s time! Much of my professional life has been about fulfilling other people’s requirements and writing... Continue reading→

How well is your business message being heard above the other commercial noise? I was pondering this recently. Sitting in the garden with my two feathered pals, enjoying an end-of-workday cup of tea, I smiled as I listened to them chatting, whistling and singing to…whoever! Their distinctive calls cut through the bird song and caught... Continue reading→

When I think about this, it makes me think of all sorts of examples, positive and negative: uplifting school reports love letters condolence notes poison pen texts and the worst, the ‘I’m dumping you’ one Yet, wasting time writing copy for the sake of filling a web page because your competitor is doing so is... Continue reading→